People often ask why I do things differently than most spas and estheticians. Some of the differences are not profitable, and so I think people straight out ask me because it just doesn’t make sense from a business standpoint.
Sadly, as I come upon my fifth anniversary for my studio in California, my plans for a studio celebration won’t be happening during the quarantine.
Instead, I’ve decided to finally open up and answer questions I’ve received from day one. Things I’ve been reluctant to answer before.
A couple of years ago, I worked with a life/business coach who had me take the Strength Finder’s Test (Stay with me because eventually, this will explain a lot).
If you haven’t taken this test, run, don’t walk! It answered a lot of my questions about myself. It helped me understand why I’m the weirdo I am. 🤪
The StrengthFinders assessment is a personal development tool developed by Gallup Education, which provides an individual with their “Top 5” strengths. Thirty-four different strength themes are divided into four domains of Strategic Thinking, Relationship Building, Influencing, and Executing. Focusing on your strengths has been shown to have profound positive effects on your personal and professional well-being. You get to know your best self, and it helps you find purpose in what you do and be more satisfied with your life. Discover what is unique about you, what motivates and drives you, etc.
It also helps you embrace and leverage what makes you stand out from the rest while making better decisions about your career and your future.
I swear, this isn’t an Ad for The Strength Finders Program. 👌🏼
I was resistant to profitable change within my business, and I couldn’t explain WHY from a ”business” aspect. Simply put, certain parts of my business are so insanely important to me that I don’t bend. And as senseless as it may seem to another business owner, it feels right to me. After all, I never claimed to be good at business, just skin. (By the way, this is why it pays to hire professionals to do the things you aren’t an expert at.)
When we went over my results from the assessment test, I felt a sigh of relief. It all made sense to me. This is who I am and this is why I am the way I am. (Thank you, Dr. Seuss).
- Communication: People especially talented in the Communication theme generally find it easy to put their thoughts into words. They are good conversationalists and presenters.
- Responsibility: People especially talented in the Responsibility theme take psychological ownership of what they say they will do. They are committed to stable values such as honesty and loyalty.
- Woo: People especially talented in the Woo theme love the challenge of meeting new people and winning them over. They derive satisfaction from breaking the ice and making a connection with another person.
- Belief: People especially talented in the Belief theme have certain core values that are unchanging. Out of these values emerges a defined purpose for their life.
- People especially talented in the Positivity theme have an enthusiasm that is contagious. They are upbeat and can get others excited about what they are going to do.
My results will help you better understand my answers to questions I get over and over.
Instead of assuming I’m stupid or oblivious to the fact that I could have more financial potential, maybe you’ll read my answers with a different mindset and take into consideration the responsibility and standards I hold for myself based on my beliefs. That’s not to say others in this profession are doing things wrong, just differently. And that’s ok. There are many different paths you can take to experience the same results. This is the path I feel good taking.
Usually, when people ask these questions, I think, ”How much time do you have? Because these aren’t simple questions.”
Over the next couple of weeks, I’ll sprinkle in some explanations to a few commonly asked questions.
What better time than quarantine time, right?
Why do I take SO LONG during my appointments?
Why don’t I have someone helping me in my lobby to sell products, allow people to walk in to purchase merchandise, etc. while I’m with clients.
Why do I space out my appointments instead of allowing another client to book?
Why don’t I use UV skin scanners on my clients when they come in?
Why I left the Med Spa Industry
Why I ”fire” certain clients (in a very courteous way of course…)
Why I won’t wax anymore.
Why I don’t sell a lot of merchandise in my studio.
If you made it this far, I’m shocked. But you’re also probably here for the “tea.” (I feel 100 years old saying that, thanks kids🤓).
As I mentioned before, I strongly believe you should hire experts and learn from them. However, through my business journey, I’ve been advised to change how I do things by many people. People who are AMAZING at what they do, especially business. And while I value their input and I take it into consideration, ultimately, I do what works for me. And this works for me. This allows me to sleep comfortably at night. Sometimes people start businesses because they have a passion for money-making. Some people start them because they’re passionate about their trade. And others start them because it feeds their soul.
There are wrong ways to do business. Many businesses fail. However, I genuinely believe if you stand firm in your beliefs and your business reflects a passion for helping people, you can’t go wrong even if you decide to do things untraditionally.
I always think back to this quote:
“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”